With a market cap of $2.38 billion, Coursera is one of the most popular learning platforms worldwide as of 2024.
Coursera has helped a number of global earners benefit in their careers, with 77% claiming so. Additionally, 30% of unemployed learners reported grabbing a job after completing a course on the platform.
Moreover, 90% of the US learners reported experiencing the personal benefits of Coursera courses.
Let’s uncover more statistics about Coursera users, user demographics, usage, revenue, market share, expenses, and more in this article.
About Coursera
| Launched In | 2012 |
| Headquarters | 381 E. Evelyn Ave, Mountain View, CA 94041 |
| Founders | Andrew Ng and Daphne Koller |
| Number of Coursera Users | 142 million |
| Demographics | 55%-male, 42%- female. |
| Coursera Revenue | $635.8 million (2023) |
| Coursera Profit | $329.8 million (2023) |
Coursera Users And Stats: Top Picks For 2024
- Coursera had 142 million registered learners across 190 countries worldwide in 2023.
- 55% of Coursera users are male, while 42% are female.
- Over 7000 courses are available on Coursera.
- 85% of the learners on Coursera are career learners.
- Coursera is estimated to generate revenue between $730 million and $740 million in 2024, while the platform generated $635.8 million in 2023.
- Coursera generated a gross profit of $329.8 million in 2023.
How Many People Use Coursera?
Coursera had 142 million registered learners as of December 31, 2023.
6 million new registered learners joined the platform in the fourth quarter of 2023.
The number of learners on Coursera grew by 20.34% in 2023 compared to the previous year, when the number was 118 million.
Besides, the number of learners on Coursera grew by 98 million just within four years between 2019 and 2023.
The following table displays the number of Coursera learners over the years.
| Year | Number Of Coursera Learners |
|---|---|
| 2023 | 142 million |
| 2022 | 118 million |
| 2021 | 92 million |
| 2020 | 71 million |
| 2019 | 44 million |
| 2018 | 35 million |
| 2017 | 28 million |
| 2016 | 21 million |
Sources: Coursera Annual Report 2023, Coursera Annual Report 2022, 2021 Impact Report.
Coursera Users By Course Type
The total number of Degree students on Coursera was 22,025 as of December 2023.
This was an increase of 22% compared to the previous year. In 2022, the number of students enrolled in different degrees on Coursera was 18,103.
Sources: Coursera Annual Report 2023, Coursera Annual Report 2022.
Coursera had 1,369 paid enterprise customers as of December 2023.
The number of Coursera paid enterprise customers recorded in 2022 was 1,149, which increased by 19% in 2023.
Further, Coursera recorded a 98% net retention rate of paid enterprise customers in 2023.
Sources: Coursera Annual Report 2023, Coursera Annual Report 2022.
Coursera User Demographics
The majority of Coursera users are male.
55% of the users on Coursera were men in 2023, while 42% of the Coursera users were female.
The gender of the remaining 3% of users is unspecified.
Source: Coursera.
Over one-third of Coursera users were aged between 25 to 34 in 2023.
Comparatively, 21% of Coursera users are aged between 18 and 24, and 22% are aged between 35 and 44.
Only 3% of the Coursera users are over 65 years old.
Here is a table displaying a further breakdown of the age demographics of Coursera users.
| Age | Share Of Coursera users |
|---|---|
| 18 to 24 Years | 21% |
| 25 to 34 Years | 37% |
| 35 to 44 Years | 22% |
| 45 to 54 Years | 10% |
| 55 to 64 Years | 5% |
| Over 65 Years | 3% |
Sources: Coursera.
Coursera Users By Region
17K Coursera users are from the North American region.
North America has the highest number of Coursera users and amounts to 31% of the Coursera users share.
The European region has 12K Coursera users, while the Asia Pacific region has 7K users.
Here is a further breakdown of Coursera users and Coursera user share worldwide.
| Region | Number Of Coursera Users | Share Of Coursera Users |
|---|---|---|
| North America | 17K | 31% |
| Europe | 12K | 21% |
| Middle East | 3K | 5% |
| India | 7K | 13% |
| Asia Pacific | 7K | 13% |
| Africa | 4K | 8% |
| Latin America | 5K | 9% |
Sources: Coursera.
Nearly one-fourth of Coursera visitors are from the United States.
The United States had the highest share of Coursera visitors, with 24.29% of users residing there as of February 2023.
The second highest share of Coursera visitors is from India, and Mexico follows the country.
The following table displays the share of Coursera visitors from different countries worldwide as of February 2023.
| Country | Share Of Coursera Visitors |
|---|---|
| United States | 24.29% |
| India | 11.34% |
| Mexico | 3.76% |
| Colombia | 3.36% |
| Canada | 3.19% |
| Others | 54.06% |
Sources: Similar Web.
How Many Courses Are There On Coursera?
There are more than 7000 courses on Coursera.
Coursera has partnered with over 325 leading universities and industries to provide learners with thousands of courses, including Specializations, Guided Projects, Professional Certificates, and bachelor’s and master’s degrees.
Additionally, On Coursera, learners can access over 4,000 courses in 7 to 18 popular languages like Chinese, Italian, Dutch, Greek, etc. We have shortlisted some of the best Coursera certifications & courses for you to check out.
Source: Coursera.
Coursera Usage Statistics
85% of the learners on Coursera are career learners.
Conversely, only 15% enrolled to learn more about their personal interests.
When inquired about their primary goal for enrolling in their most recent Coursera course or program, nearly one-third of the users stated they wanted to develop their skills and advance their current role or get a promotion.
At the same time, 29% stated that they wanted to switch to a different role by developing new skills.
Here is a table displaying further details about the primary goal of the learners enrolling in Coursera courses or programs.
| Primary Goal To Enroll In Recent Course/ Program | Percentage Of Coursera Learners |
|---|---|
| Get better at skills to get hired for their first professional job | 24% |
| Wanted to switch to a different role by developing new skills | 29% |
| Working on developing their skills to advance their current role or grab a promotion | 32% |
| Learn more about topics they are interested in. | 15% |
Source: Coursera.
95% of the Coursera learners experienced personal benefits from the courses/programs they completed.
62% of the course takers reported feeling more confident after completing a course on Coursera. Another 62% of the learners felt fulfilled after taking the course.
At the same time, 20% of the learners reported taking on more responsibilities at work after completing their recent Coursera course.
Source: Coursera.
Coursera Revenue
Coursera estimates to generate revenue in the range of $730 million to $740 million in 2024.
According to the latest annual reports, Coursera generated a revenue of $635.8 million in 2023 and is expected to witness a revenue between $730 million and $740 million in 2024.
Coursera’s revenue grew by 21% in 2023 compared to the $523.8 million generated in 2022.
Further, in the last quarter of 2023, Coursera generated a revenue of $168.9 million, a YoY increase of 19%.
The following table displays the Coursera’s revenue recorded over the past years.
| Year | Coursera’s Revenue | Coursera’s Revenue Growth |
|---|---|---|
| 2023 | 635.76 million | 21.39% |
| 2022 | 523.76 million | 26.12% |
| 2021 | 415.29 million | 41.49% |
| 2020 | 293.51 million | 59.16% |
| 2019 | 184.41 million | – |
Sources: Coursera Annual Report 2023, Coursera Annual Report 2022, Stock Analysis.
Coursera generated a revenue of $365.21 million from individual learners in 2023.
That was 57.45% of the Coursera’s annual revenue in 2023. Coursera generates the highest revenue share from individual learners.
Besides, the revenue generated through the degree students amounted to $13.4 million in 2023. That was an increase of 12% compared to 2022.
At the same time, Coursera generated $58.3 million from the enterprise consumers in 2023. This was an increase of 15% from the $50.5 million generated through paid enterprise consumers in 2022.
The following table displays a breakdown of the revenue generated from different consumers on Coursera.
| Year | Consumer Revenue | Enterprise Revenue | Degree Consumers Revenue |
|---|---|---|---|
| 2023 | $365.22 million | $219.54 million | $51.00 million |
| 2022 | $295.58 million | $181.28 million | $46.89 million |
| 2021 | $246.19 million | $120.43 million | $48.67 million |
| 2020 | $192.91 million | $70.78 million | 29.82 million |
Sources: Coursera Investors Report 2023, Coursera Investors Report 2022.
Coursera generated $340.67 million in revenue from the United States in 2023.
Comparatively, Coursera generated $276.01 million in revenue from the United States in 2022. The United States alone makes 10% or more of Coursera’s total revenue worldwide.
Besides, Coursera generated $153.04 million in the EMEA region in 2023. Meanwhile, in the same year, Coursera made just $82.33 million in revenue from the Asia Pacific region.
The following table provides further details on the revenue generated by Coursera in different regions worldwide over the years.
| Region | 2023 | 2022 | 2021 |
|---|---|---|---|
| United States | $340.67 million | $276.01 million | $210.51 million |
| EMEA | $153.04 million | $130.60 million | $112.64 million |
| Asia Pacific | $82.33 million | $68.94 million | $54.76 million |
| Others | $59.72 million | $48.20 million | $37.36 million |
Sources: Coursera Investors Report.
Coursera Profit
Coursera generated a gross profit of $329.8 million in 2023.
This was 52% of the revenue generated by Coursera in 2023. Comparatively, Coursera made a profit of $331.5 million in 2022, which was 63% of the revenue generated in 2022.
On the other hand, the non-GAAP gross profit in 2023 was recorded to be $337.5 million, which was 53% of the revenue. Meanwhile, in 2022, the Non-GAAP gross profit was $334.6 million.
The following table displays Coursera’s gross and non-GAAP gross profits over the years.
| Year | Gross Profit | Non-GAAP Gross Profit |
|---|---|---|
| 2023 | $329.8 million | $337.5 million |
| 2022 | $331.5 million | $334.6 million |
| 2021 | $249.5 million | $251.6 million |
Sources: Coursera Annual Report 2023, Coursera Annual Report 2022.
Coursera Market Share
Coursera owns a 2.80% share of the learning management system market.
Coursera is one of the most popular learning management systems worldwide, with a market share of 2.8%.
The highest share of the learning management system belongs to Google Classroom at 10.65%. Linked Learning follows it with a market share of 10.62%.
Udemy has become the 5th most preferred learning management system worldwide and has a market share of 4.24%.
The following table displays Coursera’s share in the learning management systems market.
| Rank | Learning Management System | Market Share |
|---|---|---|
| 1 | Google Classroom | 10.65% |
| 2 | LinkedIn Learning | 10.62% |
| 3 | Moodle | 9.55% |
| 4 | TalentLMS | 4.70% |
| 5 | Udemy | 4.24% |
| 6 | Cornerstone OnDemand | 3.12% |
| 7 | Instructure | 3.07% |
| 8 | Adobe Captivate | 2.92% |
| 9 | Coursera | 2.80% |
| 10 | Thinkific | 2.71% |
Source: 6sense.
Coursera Expenses
The total operating expenses of Coursera were $475.37 million in 2023.
Comparatively, the total operating expenses recorded in 2022 were $508.86 million. This shows that Coursera’s total expenses decreased by 6.58% in 2023.
The total expenses of Coursera increased by $365.64 million between 2019 and 2022. The company’s total expenditures peaked after rising by 29.64% in 2022.
The following table displays further details about the total operating expenses of Coursera recorded over the years.
| Year | Coursera’s Total Operating Expenses |
|---|---|
| 2023 | $475.37 million |
| 2022 | $508.86 million |
| 2021 | $392.53 million |
| 2020 | $221.25 million |
| 2019 | $143.22 million |
Sources: Coursera Annual Report 2023, WallstreetZen.
Coursera spent $222.77 million in sales and marketing in 2023.
Coursera reduced its sales and marketing expenses in 2023 by 2.15% compared to the previous year. In 2022, Coursera spent $227.68 million in sales and marketing.
Besides, the company spent $160.08 million for research and development in 2023 and $98.33 million for general and administrative purposes.
Here is a table displaying a further breakdown of Coursera’s top expenses recorded over the years.
| Year | Research And Development | Sales And Marketing | General And Administrative |
|---|---|---|---|
| 2023 | $160.08 million | $222.77 million | $98.33 million |
| 2022 | $165.13 million | $227.68 million | $105.90 million |
| 2021 | $135.41 million | $179.34 million | $77.79 million |
| 2020 | $76.78 million | $107.25 million | $37.22 million |
| 2019 | $56.36 million | $57.04 million | $29.81 million |
Sources: Coursera Annual Report 2023, WallstreetZen.
Coursera Traffic Statistics
57.80 million people visited Coursera in February 2024.
Further, the average visit duration of the users in February 2024 was 11 minutes 25 seconds, and a user visited 9.05 pages on average in one visit.
The total visits on Coursera declined from 65.26 million in January 2024 to 57.80 million in February 2024.
A traffic of 62.71 million and 60.71 million was recorded on Coursera in September 2023 and October 2023, respectively, but the visits declined in November and December 2023.
Here are further details about the Coursera visits recorded over the months.
| Month- Year | Number of Visits on Coursera.org |
|---|---|
| February 2024 | 57.80 million |
| January 2024 | 65.26 million |
| December 2023 | 56.83 million |
| November 2023 | 56.73 million |
| October 2023 | 60.71 million |
| September 2023 | 62.71 million |
Source: Similar Web.
Nearly 4 in 5 people accessed Coursera through their desktops in February 2024.
Only 21.20% of the traffic on Coursera.org came from mobile devices, while 78.80% was recorded from desktops in February 2024.
Source: Similar Web.
Over half of the social media traffic on Coursera was directed from YouTube.
YouTube was responsible for 45.97% of the social media traffic on Coursera in February 2024. At the same time, LinkedIn accounted for 26.78% of the social media traffic received on the platform.
Here are further details about the social media platform that directed the highest traffic towards Coursera in February 2024.
- YouTube: 45.97%
- LinkedIn: 26.78%
- Facebook: 26.78%
- Whatsapp: 6.99%
- Reddit: 3.80%
- Others: 9.29%
Source: Similar Web.
More On Coursera:
Conclusion: Coursera Has Over 142 Million Registered Learners
With a predicted revenue of $730 million to $740 million, it will be intimidating to track the growth of Coursera in 2024.
The platform has played a significant role in revolutionizing the education industry. It has changed learning habits and promoted the adoption of new technologies in education.
As a result, the number of Coursera learners is predicted to grow further in the upcoming years.
That was all about Coursera Stratistics from my side. Here are some related reads you can check out.
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